An AI assistant can only recommend a business it can read, identify, and find described somewhere else. This checklist is that work: 22 items, six sections, each one a few minutes to check with nothing more than a browser.
Instant PDF download, plus a copy to your inbox and five short emails that walk through one section at a time. Unsubscribe anytime.
Six sections, 22 items, each with a “how to check” line you can do today.
Crawler access, HTTPS, a sitemap, and text a crawler can actually read. Four items that decide whether the rest matters.
Titles, structured data, a consistent name and address everywhere, and an About page a stranger could quote.
Buyer questions answered on every service page, articles that explain, specifics instead of adjectives, and pricing in some form.
Google Business Profile, LinkedIn, the directories your industry uses, third-party mentions, and one video of the work.
A monthly publishing habit, no dead links, and an honest note on llms.txt: cheap to add, little evidence it is read.
The monthly three-question test, with web search on, so you see who gets named and whether that changes.
Already fixed some of this?
Run the free AI Search Visibility check. It scores the eight site items from sections 1 to 5 and asks AI the questions your buyers ask.
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